True Instinct will become Nature’s Variety

We’re progressing to offer your cat or dog natural, high-quality pet food with complete and consistent transparency regarding ingredients: where they come from, how they're prepared and their effect on your pet’s health.

Our philosophy

Our mission is clear: to offer cats and dogs a high-quality pet food based on natural ingredients. Because being natural is part of our identity, we’re even including it in our name.

“Nature’s Variety” expresses our main value: the quality of our ingredients and their origins.

We select high-quality ingredients, produced by trusted suppliers, and incorporate them into our recipes, carefully preserving their nutrients so that your dog or cat can enjoy a healthy, nutritious and balanced diet.

Deboned meat or fish

Deboned meat or fish as the main ingredient in all our recipes


With carefully selected fruit and vegetables

Trusted suppliers

Trusted suppliers and guaranteed traceability from source

No colourants

No colourants, preservatives or artificial flavourings

Carefully crafted recipes

Carefully crafted recipes for better nutrient conservation

Contact form

Register to access the whole range of information about Nature’s Variety based on you and your pet’s interests as well as exclusive discounts and bonuses.

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